Amazon is doubling down on one of the biggest strengths of Prime Video streaming service: Aggressive pricing.
The e-commerce giant on Wednesday announced Prime Video Mobile Edition, an even more affordable tier of the on-demand video streaming service — now also bundling additional perks.
Prime Video Mobile Edition, for which Amazon has partnered with Indian telecom network Airtel, will feature 28-day mobile-only, standard definition (SD) access to customers in India for Rs 89 ($1.22). This tier will also include 6GB of mobile data that customers can consume during the subscription period. To those who subscribe, Amazon says it will pick the tab for the first month.
There are several more pricing options available.
The service is currently only available in India. Its launch comes years after Netflix made available a similar plan in India.
India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices, said Jay Marine, Vice President, Amazon Prime Video Worldwide, in a statement.
More to follow…

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