Music icons Kylie Minogue and Ed Sheeran are set to perform at the state memorial for Australian music industry figure Michael Gudinski.
Mr Gudinski, 68, died in his sleep earlier this month, sending shockwaves through the music industry.
The event started at precisely 7:07pm to reflect Mr Gudinski’s interest in numerology and his favourite wine, Penfolds Bin 707.
About 7,200 people are attending the memorial at Rod Laver Arena.
Mr Gudinski has been hailed as an iconic figure in the country’s music industry, bringing some of the biggest international acts, including Ed Sheeran, to Australian audiences.
Michael Gudinski formed a close bond with Ed Sheeran during his Australian tour in 2018.  (ABC News: David Weber
Victoria’s Governor Linda Dessau, TV personality Carrie Bickmore and Rabbi Menachem Wolf are among the speakers at the event.
There will also be performances from Sheeran, Jimmy Barnes, Kylie Minogue and Paul Kelly.
Sheeran was granted an exemption to travel to Australia for the funeral, a spokesperson for Frontier Touring said.
He underwent quarantine in New South Wales and paid all the associated costs.
Actor Shane Jacobson said Australian live music had lost its “father and grandfather” in one hit.
“He was a champion for everyone who loves music and even those who didn’t,” he said. 
If the memorial was to reflect how much we should thank him, Mr Jacobson said, “the concert should go on for a week and it still wouldn’t be long enough”.
In 1972, Michael Gudinski booked the inaugural Sunbury Music Festival and set up Mushroom Records.
Two years later the label released Skyhooks’ debut album Living in the 70s, which became the era’s biggest-selling Australian album.
Gudinski’s Frontier Touring brought international stars like Madonna, Guns N’ Roses and the Foo Fighters to tour in Australia.
He went on to win numerous accolades including Aria awards, several Helpmann awards and an Order of Australia medal in 2006.
Michaela Walker (left) and Leah Veenhuizen (right) paid tribute to Mr Gudinski for supporting Australian talent.(ABC News
Members of the public were able to apply for tickets to attend the event.
One of them, Michaela Wilson, said Mr Gudinski had a huge influence on her life.
“I love anybody that supports upcoming music, live gigs, good fun and he was brilliant at that,” she said.
Another, Stuart Walker, said Mr Gudinski was a legend of the Australian music scene and attending the event was “something I felt I had to do.”
“It’s a sad day for Australian music but you’ve got to celebrate it as well,” he said.
And Alan Anderson was emotional as he recalled his days working on the road with Frontier.
“The Australian industry wouldn’t be where it is today [without Mr Gudinski],” he said.
“Michael had fortitude and courage to back Australian music.”
Victoria’s Governor Linda Dessau said it was fitting that the memorial was being held in an arena, which was a “natural habitat for him”.
She said Victorians had been “enriched” by Mr Gudinski’s “bold contributions”.
“Michael was indeed a precocious talent,” she said.
“He loved his community and he was committed to it with a generous spirit and a genuine heart.
“The challenges of the global pandemic seemed to propel him to new heights in his support of performers.”
The event is being llive streamed on YouTube.
It is also being broadcast live on ABC Radio Melbourne and Victoria.

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