Sources close to the new Priyadarshan comedy Hungama 2 which premiered on Disney+ Hotstar on July 23, are blaming the current scandal in Shilpa Shettys life (her entrepreneur husband Raj Kundras alleged involvement with adult content) on the poor response to the film.
A source very close to the project told me, It (the Kundra scandal) did affect the films performance. There was a campaign on social media to boycott the film. Disney+ Hotstar didnt take it seriously. Or maybe they just ignored it in the hope that the film wont get affected. But it did.
Sources say Hungama 2 lost at least 15 percent viewership due to the arrest of Shilpa Shettys husband. It is ironical that her comeback to acting after 14 years was meant to be the USP of Hungama 2.
Now apparently the team behind Ms Shetty Kundras other comeback film Nikamma are running scared.
Sources say the film is complete. The producers Sony Pictures were waiting to see how Hungama 2 was received.Now that the verdict is clear, the release of Nikamma has been postponed indefinitely.
Significantly two talented young actors Meezan Jaffrey in Hungama 2 and Abhimanyu Dassani in Nikamma were hoping to make headway in their respective careers with the two Shilpa Shetty starrers. But God had other plans.
Also Read: UK Firm owned by Raj Kundras brother-in-law allegedly involved in pornography racket
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